5 Key Tips to Successfully Deliver an Email Campaign
- The subject line and the content need to match in order to not be categorized as spam right off the bat. The worst thing you can do is put together a clever and creative email to have it ultimately not be delivered. What a waste of time and energy.
- Create an interesting subject line. Spend half of your time on writing the email and the other half of your time thinking of a catchy title. Think about your own email inbox. Will you open an email if the subject line does not catch your attention?
- Think about the best day and time to send out your email depending upon who your target audience is. This may take some trial and error on your part by tracking your open ratios on different days and times. Start by sending out your email campaigns on Tuesday, Wednesday, or Thursday. On Monday morning’s people have many emails sitting in their inbox to go through. Don’t get lost in the mix. The same goes for Friday’s, especially in the afternoons. Most people are already thinking about their weekends, not on your email marketing efforts.
- Do not forget a “Call to Action”. You are sending out an email for a reason. What is that reason? What do you want your target to do? Make sure your call to action is noticeable, meaning put it at the top of the email so that your target audience does not have to scroll down to figure out what they should be doing. Also, make sure it stands out and that it is clear and visible.
- Have your email graphically pleasing. No one wants to read just plain old text. Graphics will grab the attention of our audience and will break up the monotony of the text. The graphics need to be relevant to the goal of your email.
